More specifically, it runs interference on pain. Ever whack your shin and rub it, and suddenly realize you feel better? RockTape on the skin can interfere with painful signals which are directed to the brain.
When the signals arriving to the brain are altered, it does not produce the sensation of pain. When kinesiology tape is properly applied, many of our customers call it “magic” or think that it fixed their injury instantly. In fact, it helps to change how your body interprets pain, turning down the pain “volume” that your body hears.